Korak Ispred: +137% Conversion Rate for Online Education Platform
CRO audit and implementation for Korak Ispred education platform — from 4.6% to 10.9% CVR by clarifying the offer and reducing checkout friction.
Korak Ispred is a Croatian online education platform offering professional development courses in business, communication, and career skills. With an established course library and growing organic traffic, the platform had the content — but was converting fewer visitors into enrolled students than the numbers should have allowed.
The Challenge
At 4.6% conversion rate, Korak Ispred was already performing above average for the education market. But the platform had significant traffic volume, which meant even small percentage improvements translated into substantial revenue gains.
The specific problem: visitors were landing on course pages, spending time reading, and then leaving without enrolling. The interest was clearly there. The conversion wasn’t happening.
What We Found
1. Course pages weren’t answering the enrollment decision
A visitor considering enrolling in a professional course has a specific set of questions: What will I be able to do after this course? How long will it take? Is this right for my skill level? Will I get a certificate? Who teaches it?
The existing course pages answered some of these — but in the wrong order, and not all of them. The most important question (outcomes and skills gained) was buried below the curriculum list, when it should be the first thing visible.
2. Unclear pricing and enrollment path
The course price was visible, but the enrollment flow wasn’t clear. Did clicking “Enroll” immediately charge the card? Was there a preview option? Could you pay in installments? Visitors weren’t sure what clicking the button committed them to — so many didn’t click.
3. Social proof was thin and unspecific
The platform had a ratings system, but course pages showed averages without review counts. “4.8 stars” with no indication of how many students meant nothing. The qualitative testimonials present were generic (“Great course!”) with no specific outcomes.
What We Changed
Course page restructure — Moved learning outcomes to the first section after the headline. Rewrote them in concrete, outcome-focused language: “After this course, you will be able to…” rather than “This course covers…”
Enrollment CTA clarity — Added a clear enrollment flow explanation: “Click Enroll → Complete payment → Instant access”. Added installment payment option visibility. Added a 14-day access guarantee to reduce purchase risk.
Social proof upgrade — Updated review display to show count alongside rating (“4.8 from 312 students”). Added 3 curated testimonials per course with specific outcome statements and student roles.
Checkout friction reduction — Removed required account creation before payment. Added progress bar to checkout. Reduced required fields from 8 to 4.
Results
Over 75 days of audit, implementation, and A/B testing:
- Conversion rate: 4.6% → 10.9% (+137%)
- Course page to enrol rate: 11% → 26% (+136%)
- Checkout abandonment: 68% → 41% (-40%)
More than doubling the conversion rate from the same traffic meant the platform effectively doubled its revenue without increasing its marketing spend. The changes also improved the user experience for enrolled students — clearer expectations at enrollment meant fewer refund requests and better completion rates.