The 47-Point CRO Audit That Finds Your Hidden Revenue
Most businesses are bleeding conversions from 5–10 critical issues. Our audit finds them all, ranks them by revenue impact, and gives you a step-by-step fix plan.
47 Checks Across 6 Critical Areas
Every audit covers the full funnel — from the moment a visitor lands to the moment they convert (or don't).
Analytics & Data
- GA4 funnel analysis
- Drop-off point identification
- Segment performance
- Traffic source quality
UX & Usability
- Heuristic evaluation
- Mobile usability review
- Navigation analysis
- Form friction audit
Landing Pages
- Value prop clarity
- CTA placement & copy
- Social proof audit
- Above-fold review
Trust & Credibility
- Trust signal audit
- Security indicators
- Review/rating placement
- Brand credibility
Checkout/Lead Flow
- Form field count
- Error message quality
- Progress indicators
- Abandonment triggers
Performance
- Core Web Vitals
- Page speed analysis
- Mobile performance
- Render-blocking resources
What You Receive After the Audit
Priority Issue List
Every conversion blocker ranked by estimated revenue impact — so you know exactly where to start.
Annotated Screenshots
Visual markup of exactly what to fix on each page, with explanations your developer can act on immediately.
A/B Test Roadmap
A 90-day testing roadmap with 10+ hypotheses prioritized by PIE score (Potential, Importance, Ease).
Benchmarks Report
How your conversion metrics compare to industry benchmarks, so you know where the biggest gaps are.
What a CRO Audit Actually Is
A CRO audit is a systematic review of everything that affects your conversion rate — from the moment a visitor lands on your site to the moment they complete (or abandon) your goal action. It combines quantitative analysis (your actual traffic, funnel, and drop-off data) with qualitative research (session recordings, heatmaps, and user feedback) to produce a prioritized list of what to fix and in what order.
The output isn't a generic best-practices checklist. It's a diagnosis specific to your site, your audience, and your funnel. Two sites in the same industry with the same conversion rate can have completely different problems. The audit tells you exactly which of the 47 checkpoints are failing for your specific visitors — and ranks them by estimated revenue impact so you know where to start.
Most businesses that come to us for an audit discover that 80% of their lost conversions are coming from 3–5 specific issues. Often, at least one of those issues is invisible to the team because they test their own site on a fast desktop connection with a trusted browser. Real visitors experience something different. The audit shows you what they actually see.
What's Your CVR Improvement Worth?
Before committing to a CRO programme, it's worth knowing the potential upside. Use this calculator to see how much additional revenue a conversion rate improvement would generate from your existing traffic.
CRO Revenue Impact Calculator
See how much additional revenue a conversion rate improvement is worth to your business
Do Your Own Audit First
Before we talk, run through our 37-question CRO audit checklist — the same framework we use internally, now available for free. It'll help you understand exactly where to focus.
Read: CRO Audit Checklist (37 Questions)Questions About Our CRO Audit
Is the free CRO audit really free? What's the catch?
How long does a CRO audit take to deliver?
What do we need to provide for the audit?
How is a CRO audit different from an SEO audit?
What happens after the audit?
Get Your Free CRO Audit
We offer a free audit for qualifying businesses. Book a 30-minute call, we'll review your site together, and tell you exactly what we'd fix first.
- Free audit — no credit card
- Results within 30 days
- No long-term contracts