CRO Strategy

Conversion rate optimisation strategy covers the decisions that determine whether your CRO programme produces compound results or isolated wins that don't add up. The tools matter less than the framework: how you prioritise pages to optimise, which research methods you use to form hypotheses, how you document learnings so they build on each other, and how you decide when to test versus when to simply fix.

The articles in this category cover the strategic layer of CRO — from understanding what conversion rate optimisation actually is and how it differs from SEO, to benchmarking your current rates against industry data, to knowing how to run effective CRO when you don't yet have the traffic to A/B test reliably. Whether you're setting up your first optimisation programme or auditing an existing one, the right strategy is the difference between a programme that compounds and one that plateaus.