How We Measure Results

Every case study on this page represents a real client engagement with before-and-after metrics verified in their analytics. We don't report relative percentage lifts without context, and we don't cherry-pick the one test that worked while ignoring the others. The numbers shown are the primary conversion metric for each engagement — the thing the client actually cared about.

Results vary based on starting baseline, industry, traffic quality, and the size of the problem we're solving. A site with obvious friction points and a low baseline CVR will see larger percentage gains than a site that's already well-optimized. What doesn't vary is the process: research first, hypothesis second, test or implement third, measure and iterate continuously.

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