Analytics

You can't improve what you don't measure — but measuring the wrong things is just as dangerous as measuring nothing. Most teams track conversion rate as a single number when the real signal is in the segments: by device, traffic source, page, and audience cohort.

The articles in this category cover the analytical layer of CRO: how to calculate conversion rates correctly, what benchmarks actually mean for your industry, which tools give you reliable data, and how to move from raw numbers to actionable conclusions. Whether you're setting up Google Analytics 4 for the first time or trying to understand why your bounce rate is rising, start here.