Mario Kuren

CRO Specialist & Founder · grow-conversions.com

I've spent 8+ years in the trenches of conversion rate optimization — running 800+ A/B tests, analyzing thousands of user sessions, and figuring out exactly why people don't buy. I write about what actually works, backed by real experiments and real data.

CRO Certified — CXL Institute Google Analytics Certified

8+ Years in CRO

800+ A/B tests run

50+ Businesses helped

127% Avg. CVR increase

3 Articles published

Areas of Expertise

Conversion Rate Optimization

End-to-end CRO programs: research, hypothesis, test, implement. Systematic approach that compounds over time.

A/B Testing & Experimentation

Statistically rigorous split testing. Proper sample sizes, significance thresholds, full-segment analysis.

Landing Page Design

Psychology-first landing pages built around customer objections, triggers, and decision patterns.

Funnel Analytics

Deep-dive analytics — GA4, heatmaps, session recordings, and VOC surveys to find exactly where money leaks.

All Articles by Mario (3)

Landing Pages Feb 20, 2026 6 min read

Landing Page Best Practices: 15 Rules for Pages That Actually Convert

15 landing page best practices used by top-converting pages. Psychology principles and actionable changes to boost conversions starting today.

landing pagesconversion ratecrodesign

A/B Testing Feb 1, 2026 5 min read

A/B Testing Best Practices: How to Run Tests That Actually Mean Something

Run statistically valid A/B tests that produce reliable results. Avoid common mistakes that waste months of effort and generate false positive winners.

a/b testingsplit testingstatisticscro

CRO Strategy Jan 15, 2026 4 min read

What Is Conversion Rate Optimization? The Complete 2026 Guide

CRO is the process of increasing visitors who take action. Learn what conversion rate optimization is, how it works, and why it matters more than traffic.

croconversion rategetting started

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