Mario Kuren
CRO Specialist & Founder · grow-conversions.com
I've spent 8+ years in the trenches of conversion rate optimization — running 800+ A/B tests, analyzing thousands of user sessions, and figuring out exactly why people don't buy. I write about what actually works, backed by real experiments and real data.
CRO Certified — CXL Institute
Google Analytics Certified
8+ Years in CRO
800+ A/B tests run
50+ Businesses helped
127% Avg. CVR increase
20 Articles published
Areas of Expertise
Conversion Rate Optimization
End-to-end CRO programs: research, hypothesis, test, implement. Systematic approach that compounds over time.
A/B Testing & Experimentation
Statistically rigorous split testing. Proper sample sizes, significance thresholds, full-segment analysis.
Landing Page Design
Psychology-first landing pages built around customer objections, triggers, and decision patterns.
Funnel Analytics
Deep-dive analytics — GA4, heatmaps, session recordings, and VOC surveys to find exactly where money leaks.
All Articles by Mario (20)
CRO Strategy 8 min read
CRO vs SEO: Which Should You Prioritize First?
CRO and SEO both grow revenue — but they work differently, and the wrong sequence wastes budget. Learn which to prioritize based on your current situation.
croseostrategyconversion ratetraffic
CRO Strategy 8 min read
How to Do CRO With Low Traffic (Under 1,000 Visitors/Month)
Low traffic doesn't mean you can't do CRO. Here's the exact framework for small sites: qualitative research, high-impact fixes, and when to start testing.
crolow trafficsmall businessconversion rateoptimization
A/B Testing 15 min read
7 A/B Testing Mistakes That Invalidate Your Results (And How to Fix Them)
Most A/B tests are invalid before they finish. Learn the 7 critical mistakes that produce false winners and waste months of optimization.
a/b testingstatisticssplit testingcrotesting mistakes
Analytics 9 min read
Best CRO Tools in 2026: Honest Review After 800+ A/B Tests
CRO tools actually worth paying for in 2026. Honest reviews of A/B testing, heatmaps, and analytics tools — from someone who uses them daily.
cro toolsa/b testing toolsheatmap toolsanalyticscro software
Analytics 13 min read
Conversion Rate Benchmarks by Industry: 2025/2026 Data + What the Numbers Don't Tell You
What's a good conversion rate for your industry? Real 2025/2026 benchmarks for ecommerce, SaaS, B2B, and Google Ads — plus insights from 50+ client audits.
conversion rate benchmarksindustry dataanalyticscro20252026
CRO Strategy 9 min read
Cart Abandonment: 16 Proven Tactics to Recover Lost Ecommerce Revenue
70% of shoppers abandon their cart. These 16 tactics reduce abandonment and recover lost sales — backed by data from Baymard Institute and real A/B tests.
cart abandonmentcheckout optimizationecommerceconversion rate
A/B Testing 15 min read
How Long to Run an A/B Test: The Complete Duration Guide (2026)
Calculate the exact A/B test duration you need. Covers sample size formula, the peeking problem, and benchmarks for ecommerce, SaaS, and mobile apps.
a/b testingstatisticssplit testingcrosample sizestatistical significanceecommercesaasmobile apps
CRO Strategy 10 min read
Cart Abandonment Rate: 2026 Benchmarks, Statistics, and Industry Data
Global cart abandonment rate sits at 70.19% in 2026. Industry benchmarks, mobile vs desktop data, causes, and what it's actually costing your store.
cart abandonmentecommerce crocheckout optimizationconversion ratebenchmarks
CRO Strategy 10 min read
CRO Audit Checklist: 37 Questions to Find Every Conversion Leak
37-point CRO audit checklist covering analytics, UX, landing pages, trust signals, and checkout. Find exactly what's blocking your conversions.
cro auditchecklistconversion optimizationux audit
CRO Strategy 9 min read
B2B Conversion Rate Optimization: The Complete Guide
B2B CRO is different from e-commerce. Longer sales cycles, multiple decision-makers, and different trust signals require a completely different playbook.
b2b crolead generationconversion rate optimizationb2b marketing
CRO Strategy 10 min read
Bounce Rate vs Exit Rate: What's the Difference and Why It Matters
Bounce rate and exit rate measure different things. Confusing them leads to wrong diagnoses and wasted effort. Here's what each metric actually tells you.
bounce rateexit rateanalyticsconversion metricsgoogle analytics
CRO Strategy 13 min read
10 Best Hotjar Alternatives in 2026 (Free & Paid Options Compared)
10 best Hotjar alternatives in 2026 — free and paid — compared for heatmaps, session recordings, GDPR compliance, and mobile analytics.
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CRO Strategy 9 min read
How to Improve Ecommerce Conversion Rate: 21 Proven Tactics (2026)
21 data-backed tactics to improve your ecommerce conversion rate. From checkout optimization to social proof — each tactic is validated by A/B test data.
ecommerceconversion ratecrocheckouta/b testing
CRO Strategy 9 min read
Mobile Conversion Rate Optimization: Why Mobile Converts Less (And How to Fix It)
Mobile drives 60%+ of traffic but converts at half the rate of desktop. Why the gap exists and the specific fixes that close it — without a full redesign.
mobile cromobile conversion ratemobile optimizationconversion rate optimization
CRO Strategy 10 min read
Voice of Customer Research: How to Do It and Use It for CRO
Voice of customer research is the highest-ROI CRO activity most teams skip. How to run it, what to ask, and how to turn customer language into conversion wins.
voice of customeruser researchcro strategyconversion optimization
CRO Strategy 8 min read
How to Calculate Conversion Rate (Formula, Examples & Common Mistakes)
Learn the exact conversion rate formula, see real examples by channel, and avoid the mistakes that give you wrong numbers. Includes free benchmark data.
conversion ratecroanalyticsmetrics
Landing Pages 14 min read
Landing Page Best Practices: 18 Rules for Pages That Actually Convert
18 landing page best practices used by top-converting pages. Psychology principles and actionable changes you can implement today to boost conversions.
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A/B Testing 16 min read
A/B Testing Best Practices: How to Run Tests That Actually Mean Something
Run statistically valid A/B tests that produce reliable results. Avoid the common mistakes that waste months of effort and generate false positive winners.
a/b testingsplit testingstatisticscroexperimentation
CRO Strategy 13 min read
What Is Conversion Rate Optimization? The Complete 2026 Guide
CRO is the process of increasing visitors who take action. Learn what it is, how it works, and how to build a program that compounds results over time.
croconversion rategetting startedcro strategy
50+ Want Mario to Audit Your Site?
Book a free 30-minute strategy call. Mario will personally review your funnel and tell you the 3 biggest leaks — no charge, no obligation.
- Free audit — no credit card
- Results within 30 days
- No long-term contracts